Emaputra, Andrean (2018) Proposed Natural Fiber Bag Design Meeting Customers' Needs. The 4th lnternational Conference on Science and Technology (ICST).
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1 ICST UGM andrean dokumen.pdf - Accepted Version Download (1MB) | Preview |
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2 ICST UGM andrean peer review.pdf - Accepted Version Download (1MB) | Preview |
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3 ICST UGM andrean dokumen cek similarity.pdf - Accepted Version Download (1MB) | Preview |
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4 ICST UGM andrean dokumen bukti review artikel.pdf - Accepted Version Download (214kB) | Preview |
Abstract
Natural fiber bag products require innovation in order to compete with similar products made from plastic and leather. Therefore, these products need further developments to fit the market needs. This paper has two objectives, (1) to know the importance factors that determine the success of Corypha utan natural fiber bag and (2) to find out the relationship between the fulfillment level of the quality attribute of the natural fiber bag with the costumer satisfaction based on Kano model. The results of the survey of the importance level of product attributes become inputs in the Kano model survey. The women bag attributes are divided into 3 categories. The first category attributes have high importance levels, such as a zipper must be durable, neat stitching and wicker, and bags material are not easily moldy. The second category attributes have moderate importance levels, like the bag creating an impression of expensive, flat-shaped bags, and convex bag shape. The third category attributes have low importance levels such as heavy bag materials, striking bag colors, and a busy bag design. The design of the women bag that needs to be developed is the bag design number 4, 10, 14 because the design goes into the attractive category that will increase consumer satisfaction exponentially if developed
| Item Type: | Article |
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| Uncontrolled Keywords: | women bag , Corypha utan natural fiber , Kano model |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Teknologi Industri > Teknik Industri (S1) |
| Depositing User: | Novri Aditya Nugroho |
| Date Deposited: | 12 Aug 2021 05:27 |
| Last Modified: | 12 Aug 2021 07:02 |
| URI: | http://eprints.akprind.ac.id/id/eprint/286 |
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